Filter by tag


Reciprocity is one of the most prevalent principles of influence in human culture, so much so that it’s likely you abide by this rule several times a day without even considering it.

Wielded in the right way Reciprocity can be an effective tool for good and in some cases a trap to watch out for. Put simply, Reciprocity is: ‘You do something for me and I will do something for you in return’.